Considering Nike, its strategy always focused on encouraging customers to buy the products and the investors to purchase the stock. Diversification is the least significant in Nike’s intensive strategies for growth. This style of leadership leads to relationships of trust and respect. Product Development. To enhance corporate leadership, Nike has established Strategic Leadership Team, chaired by CEO Mark Parker. Organizational Culture Characteristics: An Analysis, Nike Inc. SWOT Analysis & Recommendations, Nike Inc. Operations Management: 10 Decisions, Productivity, Nike Inc.’s Marketing Mix (4Ps/Product, Place, Promotion, Price) - An Analysis, Nike Inc. PESTEL/PESTLE Analysis & Recommendations, Nike’s Promotional Mix (Marketing Communications Mix), Puma’s Generic Strategy, Intensive Growth Strategies & Competitive Advantage, Puma’s Organizational Culture & Its Characteristics (An Analysis), Puma’s Mission Statement and Vision Statement (An Analysis), Burger King’s Generic & Intensive Growth Strategies, PepsiCo’s Generic and Intensive Growth Strategies, Toyota’s Generic Strategy & Intensive Growth Strategies, Puma’s Organizational Structure & Its Characteristics (An Analysis), Ford Motor Company: Generic & Intensive Growth Strategies, Harley-Davidson’s Generic & Intensive Growth Strategies, About Nike – The official corporate website for Nike, Inc. and its affiliate brands, Generic Strategy (Porter's Model) & Intensive Growth Strategies. A suitable strategic financial objective based on this intensive growth strategy is to increase Nike’s market share through cutting-edge technologies integrated in the design of sports shoes, apparel and equipment. This type of strategy includes two or more of the generic strategies from Porter’s model. But what it’s just done for the entire apparel industry is both surprising and enlightening. Driving continued growth across the NIKE, Inc. brand portfolio, Craig A. Williams, President, Jordan Brand, and G. Scott Uzzell, President & CEO, Converse Inc., join NIKE’s Executive Leadership Team reporting to John Donahoe. Malkiel previously served in various senior management roles across the company, including VP, Global Product and Merchandising Operations Analytics and VP, Product Strategy. Nike Inc.’s generic strategy (based on Michael Porter’s model) is appropriate for its diverse product lines, ensuring competitive advantage. Sarah Mensah succeeds Grebert becoming VP/GM, APLA. Nike has set business plans through strate… Also, Nike’s differentiation generic strategy provides unique products. Nike’s Strengths – Internal Strategic Factors. This type of strategy includes two or more of the generic strategies from Porter's model. Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment. panmore.com/nike-inc-generic-strategy-intensive-growth-strategies Business Level Strategy: Nike's Generic Strategy (Porter's Model)Nike Inc. uses a combination strategy for its competitive advantage. Nike, Inc. This team is responsible for directing NIKE, Inc.'s mid- and long-term strategy. For example, Nike increases its stores and retailers in the United States to sell more athletic shoes to American consumers. Nike’s Code of Conduct is an integral component to our sourcing strategy and how we determine the suppliers Nike will continue to engage and grow our business to create a lean, green and equitable supply chain. They believe each employee holds great potential. We use cookies for website functionality and to combat advertising fraud. Nike has a moderate cost leadership strategy within its industry. Porter’s (1980) generic strategies as determinants of strategic group membership and organizational performance. Nike Marketing Strategy 7428 Words | 30 Pages. *, The leadership changes, combined with a strategic alignment of NIKE’s operating model against the CDA, will create even greater focus and agility that will be enabled by a nimbler, flatter organization in service of consumers. Nike Inc.’s generic strategy for competitive advantage emphasizes product mix diversity. One of Nike’s supporting intensive growth strategies is market development. 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